Month: October 2018

31 Oct 2018

Trying to Reach Generation Z? Here Are 6 Marketing Strategies You Need to Try

Marketing to the first digital-native generation requires a whole new set of skills and a visual-first mindset. The era of Generation Z is coming. Bloomberg reports that in 2019, Generation Z will pass up millennials as the most populous generation. That means that next year, 32 percent of the entire population will be 23 years old or […]

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25 Oct 2018

#8 Reasons Your Business Needs Digital Marketing Services

This is the jet age and everything has moved from physical to digital. Sure, marketing and advertising are no exceptions. So, digital marketing has become more popular than ever before and every businessperson now wants to join the bandwagon. No matter the products and services you provide, you need digital marketing. As things are now, you […]

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24 Oct 2018

5 Online Marketing Mistakes That Will Cost You

Success in today’s marketplace requires strong online marketing skills. That’s true whether you are a B2B or B2C company. You simply can’t afford to have an ineffective or inefficient online marketing plan.  There are two reasons. First, an inefficient campaign means you’ll spend more money per acquired customer – dropping your ROI. Second, it means you’ll miss out on […]

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23 Oct 2018

The Savviest Marketers Avoid These 4 Digital Marketing Traps

Digital marketing is an ever-evolving field, and the strategies that work for your brand today might be useless three months from now. That said, there are certain perennial digital marketing traps that even seasoned marketers can fall into. Here are 4 digital marketing traps to keep an eye out for. 1. Failing to embrace agility through […]

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22 Oct 2018

6 Reasons Why You Need a Digital Strategy

With new media taking over how we consume information, it’s becoming more and more important to stay up to date with the latest technology. One of the biggest game changers of the past decade has been how people are consuming content. Advertising has adapted to that change by getting their products in front of people […]

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20 Oct 2018

Why You Need to Include ‘Pillar Content’​ in Your 2018 Marketing Strategy

With Google constantly updating their search algorithm, it seems like best practices for content marketing and SEO change on a near daily basis. Recently, a specific style of content has gained momentum and buzz within the marketing world: pillar content. Defined, pillar content is a long-form, in-depth piece of content on one topic that could technically be disassembled into a handful of standalone […]

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18 Oct 2018

5 Crucial Ingredients of a Successful B2B Digital Marketing Strategy

Marketing for B2B companies involves a unique set of challenges, but it also presents immense opportunities. One of the biggest hurdles for a B2B organisation is that the audience is typically restricted to a very small pool. Since the reach is already limited, identifying and creating targeted communications for this niche segment becomes even more […]

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18 Oct 2018

3 Signs Your Digital Marketing Strategy Needs a Makeover

Marketers are like anyone else: We don’t always want to see what’s right in front of us. If a marketing campaign isn’t performing well, there are any number of things we can blame it on. The headline was wrong. The ads weren’t targeted as tightly as they could have been. The client had unrealistic expectations. […]

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17 Oct 2018

4 Smart Ways to Bridge the Gap Between Digital Advertising and Offline Sales

With multiple connected devices at the ready, consumers interact with brands in a variety of ways—both online and off—before making a purchase. They see an outdoor billboard promoting a product, use their smartphone to search for more information, visit a review site, and trawl social media for a digital coupon. As online and offline worlds […]

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16 Oct 2018

5 Vital Questions to Ask When Searching for a Digital Marketing Company

Ask these questions to find the perfect agency for your business. Whether you’re a startup or an established, adding a digital element to your marketing campaign is a smart move. However, choosing the right digital marketing company for your business can seem like a daunting task. To make the process easier, I’ve compiled the five questions you […]

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