If mobile shopping growth rates continue, by 2028 70-80% of online purchases will be made using mobile devices. It is also suggested that in 2028 you will be able to sit at home in a comfortable chair and shop in a boutique at the same time. To do this, you just need to put on a VR […]
Having a Company Page on LinkedIn is essential. It gives you the opportunity to take part in conversations important to your brand, engage with and grow your audience, and leverage your current employees to spread your mission. On November 13th, LinkedIn relaunched Company Pages as LinkedIn Pages, adding new features that customers value most. If […]
We’ve all heard more times than we can count — work smarter, not harder. With a thoughtful and well-executed pipeline and sales funnel, everyone’s favorite overused phrase can become your reality. It always amazes me how many people assume marketing is the magic bullet to increased sales and revenue for a business. While marketing is […]
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose. The more specific your strategy is, the more effective the execution […]
Finding balance in an increasingly disruptive business environment is key. The expectation for marketing leaders has always been clear: deliver big, spend little and earn much. But today, that set of expectations comes with ever increasing challenges. Customers are consuming more brand content than ever before, using a constantly evolving array of devices and platforms. […]
Best-in-breed may have been a thing a few years ago, but today all-in-one is the way to get things done. According to the Internet Trends report for 2017, the average enterprise uses 91 marketing cloud services. To be fair, this number represents a broad suite of tools ranging from LinkedIn to Slack to Dropbox. Still, that’s a lot […]
Who won’t buy your product/service is just as important as who will. If you approached a dozen business owners and asked who their target audience included, at least one would say, “Everyone.” Some brands are so convinced of their value in the marketplace that they have a hard time seeing who couldn’t benefit from their offerings. In an era […]
Talk about good, for nothing. Here are the latest free tools sure to improve the results from your marketing efforts. Our calendars are about to roll into a new year and you’ve probably started thinking about how you’re going to do things differently in 2019. Eating better and working out tend to be de facto resolutions, […]
Overcomplicating your digital marketing strategy is an easy trap to fall into. Proactive social, reactive social, social ads, blogging, content creation – if digital marketing feels complicated, that’s because it is. But here’s the thing. Lots of businesses, both small and large, are unknowingly making their digital marketing strategies even more complicated than they have […]
Finding a good digital marketing partner for your small business can seem like finding a needle in a haystack. Here’s how to narrow the field. Alex Yastrebenetsky is an Entrepreneurs’ Organization (EO) member in Cincinnati and founder of InfoTrust, a digital analytics consulting and technology company helping marketers use data to make smarter decisions. As the leader of […]