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Month: December 2018

27 Dec 2018

3 Tactics to Help Boost the Performance of Your Facebook Ad Campaigns

Given the complexity of Facebook’s algorithm, you can’t simply throw a dart and hope to land on a winning ad or audience. I’ve been working with Facebook ads for close to a decade, and have personally managed tens of millions of dollars for hundreds of clients, which has helped refine and improve my understanding of, […]

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21 Dec 2018

4 Simple Elements of a Successful Social Media Advertising Campaign

Social media marketing is a very odd thing. On one hand, social media is a medium which enables brands to dazzle and delight users, in an effort to build trust, loyalty, and evangelism. On the other, it’s the most sophisticated aggregation of data for marketing purposes in human history. The dichotomy between “warm and fuzzy” […]

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20 Dec 2018

3 Tactics to Help Boost the Performance of Your Facebook Ad Campaigns

Given the complexity of Facebook’s algorithm, you can’t simply throw a dart and hope to land on a winning ad or audience. I’ve been working with Facebook ads for close to a decade, and have personally managed tens of millions of dollars for hundreds of clients, which has helped refine and improve my understanding of, […]

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19 Dec 2018

5 Social Media Trends to Watch in 2019

As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the new year. And I hope that somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. Gone are the days when […]

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18 Dec 2018

5 Common Digital Marketing Mistakes (and How to Avoid Them)

As we head into 2019, it’s time to re-assess your digital marketing strategies, and ensure your approach is both up to date and relevant for your business. On top of that, it’s worth also assessing whether you’re on the right track at all – too often, marketers make some key, fundamental errors in their approach […]

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14 Dec 2018

9 of the Biggest Social Media Monitoring Mistakes (and How to Avoid Them)

With social media usage still growing, and more and more discussions happening online every day, monitoring your digital presence is becoming increasingly important. Basic social media monitoring, which should be an essential practice, in itself isn’t very difficult, but there are quite a few basic errors and slip-ups you can make which can see you miss […]

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13 Dec 2018

4 Ways Social Media Videos Can Benefit Your Business

During a recent #SMTLive Twitter chat, we asked everyone “what marketing goals are you trying to accomplish when creating social media video content?” With everyone sharing their specific marketing goals, we were able to see that video content helps businesses reach a variety of different goals.  The four main goals we heard repeated were: engagement, brand […]

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12 Dec 2018

6 Tips to Strengthen Your Social Media Strategy for 2019

2018 has flown by, and we’re now fast approaching the new year. In this post, I wanted to give you all a simple breakdown on how you can get ready for 2019 with six steps that you can take to strengthen your social media strategy.  It’s important to update and upgrade your strategy in alignment […]

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12 Dec 2018

5 Bad Habits Marketers Should Drop in 2019

Habits are hard to break – especially the bad ones. In marketing, bad habits manifest in a number of different ways, but five of them, in particular, can cost hours of productivity, not to mention lost opportunities, if they become part of the pattern of a marketer’s daily routine. Audit your marketing team’s practices against […]

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12 Dec 2018

What’s next for targeted digital advertising?

In March this year the Cambridge Analytica scandal broke and the ensuing privacy crisis shed light on how companies harvest and use consumers’ personal data. It’s not the first time data privacy has made the front page, and it’s safe to say it definitely won’t be the last. With GDPR upon us, the murky depths of […]

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