When you’re working on promoting your next campaign, you should consider adding a visual punch to make it more enticing, so it stands out in busy user feeds. It’s been proven time and time again that people are more likely to engage with posts which contain photos and/or videos, because the visual aspect makes the […]
Social media is the one thing that almost everyone has access to, yet few fully understand, and this is especially true when it comes to business. Many people – even some with years of marketing experience – believe that posting pretty pictures on Instagram is “doing social media,” when posting images is really only the […]
While the platform doesn’t move as fast as others in terms of innovation and new developments, LinkedIn has slowly but surely been upgrading its ad options – and reportedly, businesses are taking notice of the shift. As explained by Digiday, an increasing number of marketers are now looking to shift their ad budgets away from Facebook […]
Anyone who reads my posts would know that I love social media analytics – I honestly can’t stress enough how important it is to keep track of how your social media accounts are performing, so you can capitalize on what’s working and drop what isn’t. In this post, I’m going to look at four ways […]
Hey, remember how LinkedIn suddenly re-added hashtags a couple of years back, and then started prompting users to add them wherever possible to better categorize and sort content on the platform? As it turns out, that wasn’t just to help users find more relevant content – this week, LinkedIn has announced a new set of ‘interest targeting’ options within its Campaign […]
A few minor tweaks to your internet forms can add up to a significant increase in lead capture results. In our evolving digital world, every business faces increasing pressure to operate a fully functioning and accessible websiteone that is responsive no matter which device your audience uses to browse. But even after you’ve aced the checklist for […]
It’s my birthday Today! 😄 🎉🎉 I’m another year older but definitely wiser, smarter, happier and grateful! There are so many things I’m grateful for the past year but … Having “Time” with my 6 year old twins and my husband is what I’m most thankful and grateful for. I was struck by what my twins wrote […]
Got loads of fans for your social media campaigns? Yes? Give yourselves a pat on the back. Feels good to have all those views, likes, shares, and comments for your video, images, and posts, right? Now what are you going do with all that attention on your brand? It’s one thing to be seen. It’s […]
Social media is always changing, and people regularly tell me how difficult they find it to keep up with the never-ending stream of updates, announcements and shifts within the digital media marketplace. I agree, it is challenging – however staying up to date and informed of the latest news doesn’t have to be cumbersome. With […]
Are you hurting your own advertising budget in easily-preventable ways? If you’re not paying attention to the pitfalls of Facebook advertising, you might be. Facebook advertising is one of the best ways for you to bring attention to your business. At the moment, Facebook holds more than one in five digital advertising dollars in the United States. […]