You may have noticed a new section like this popping up to the right of your LinkedIn desktop feed: As you can see in the screenshot (provided by Anna Slingo), the new option showcases trending content as it happens, highlighting the key conversation points on LinkedIn at any given moment (curated by LinkedIn’s editorial team). The […]
Content is the heart of any social media strategy – neglecting to create valuable and engaging social media content will leave you extremely frustrated with your results. And while creating a social media content strategy isn’t rocket science, many brands miss the mark, and fail to deliver on what users are seeking from companies when […]
LinkedIn is not known for its speed of innovation, but after launching stickers and frames for video last March, and testing its own variation of Stories more recently, the professional social network is now taking on another social innovation by adding its own live-streaming option. As reported by TechCrunch, LinkedIn’s new live video tool – called ‘LinkedIn Live’ – will provide […]
The visual nature of infographics lends itself to fast-moving social feeds – elements can be clipped out and used as teasers, complex information can be condensed into more engaging, shareable formats and stats and tips and be included within a single flow, as opposed to being buried in a pages long report. And in addition […]
You’ve just launched a new Facebook ad campaign and it all seems to be running smoothly. The only issue is that you have 7 other ad campaigns running and you need to keep an eye on your progress and make sure you aren’t going over your budget. Here’s when Facebook Ads Manager for Excel swoops in to […]
A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels such as television […]
What’s working on Facebook now, and how can you improve your Facebook Page engagement in 2019? To help get you on the right track, social analytics platform Quintly has released a new report, for which they analyzed over 94,000 Facebook Pages, and more than 105 million posts, in order to get a better handle on what’s working, and what’s […]
If you haven’t heard, Facebook recently confirmed that it’s working to integrate its three messaging platforms – Messenger, Instagram and WhatsApp – in order to facilitate cross-platform communication for users. This is a huge development – the new infrastructure would keep the three applications distinct, while simultaneously enabling users of each platform to chat with each other, regardless of […]
Holidays provide a great opportunity to switch up your social marketing strategy, and engage your audience with fresh and timely content. Valentine’s Day is a holiday rooted in romance, and consumers are more than happy to spend their money to show their affections. According to research from the National Retailers Federation shoppers are set to spend almost […]
You have a website full of search engine optimized content. You consistently post articles to your blog. You’ve even put dollars behind promoting your content on social media. And yet, despite all of this, you aren’t seeing a subsequent increase in sales. If this sounds familiar, your content might be to blame – in this […]