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Month: March 2019

06 Mar 2019

3 Ways to Grow Your Social Media Agency in a Crowded Market

The barrier to entry for starting a social media agency or consultancy is so low that thousands of new businesses are springing up every year. All you really need to get started is a laptop, an internet connection, and the right attitude – but with so many agencies setting up every month, how can you […]

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04 Mar 2019

Is Content Marketing Advertising?

This seems like a simple question to answer, right? But the answer boils down to who you ask and how you define content marketing. Zara Curtis, Director of Content for IAG, says, “no” content marketing is not advertising. Okay, fair enough – after all, the phrase has the word “marketing”, in it so it can’t […]

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