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Month: April 2019

16 Apr 2019

How to Set Up and Use Bing Ads: An Easy 4-Step Guide

You probably know the importance of advertising on platforms like Google, Facebook, and YouTube. But what about Bing Ads? While Bing isn’t the world’s largest search engine, it does command more than 34.7 percent of online search volume. That means savvy digital marketers should learn how to leverage the power of Bing Ads. In this guide […]

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12 Apr 2019

3 Easy Steps to Organize Your Content Digital Assets Like a Pro

I find that most business leaders either totally love or totally hate content marketing. I also think that few business leaders actually understand what content marketing is, let alone understand the power and benefits it can provide. The purpose of this post, however, is not to educate you on what content marketing is necessarily, but […]

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11 Apr 2019

An Overview of Your Advertising Options on YouTube

Touted as the web’s second largest search engine, YouTube occupies a unique space within the social media ecosystem. While some would categorize YouTube as a social media platform due to the ability to comment, the true value of the platform lives in the massive amount of content it hosts and serves up to searchers. I’ve personally […]

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11 Apr 2019

5 Advanced Social Media Marketing Tips to Help Boost Your Campaigns

If your current social media marketing strategy is geared purely towards generating new followers and generating on-platform engagement, this is not the post for you. The social media marketing industry has a huge problem on its hands – since literally everyone with a smartphone has access to social media, many people think that they know what goes […]

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10 Apr 2019

5 Ways Marketers Should Market to Marketers

As a marketer, it can be tricky to market to fellow marketers. They likely know all of your tricks and are wise to common techniques. At Hootsuite, we’ve been marketing to marketers—social media marketers, to be precise—for over 10 years. And we’ve learned a thing or two about what works and what doesn’t. Here are […]

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09 Apr 2019

How to Consistently Close High-Ticket Clients

Closing new sales is an important part of growing a business. Success generating and closing leads is a solid indicator of where your business is going. As entrepreneurs, our focus can be one-sided. We focus on the product or service we’re building. While we’re building our masterpieces, who will buy what we’ll sell is often neglected.  In […]

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08 Apr 2019

How Brands Can Connect with Gen Z through Social Media Marketing

Most Instagram users will be at least somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness, and turn the label into a billion dollar success. Revolve attributes its influencer marketing strategy with bringing in as much as $650 million to $700 million in revenue a year – and now, it’s […]

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08 Apr 2019

5 Ways to Generate More Engagement (and Reach) on Facebook

Facebook organic reach and engagement has taken a significant hit in recent times. That’s not great news for brands looking to use the platform to generate business, but reminding yourself of some basic engagement “hacks” can be a good way to increase your Facebook traction with the fans you already have. This is important, because nurturing […]

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