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Month: April 2019

03 Apr 2019

4 Reasons Why Every Marketing Team Should be Considering Chatbots

Chatbots are becoming an increasingly popular way for companies to interact with potential and current customers. A recent survey showed that 80% of consumers reported a positive experience with chatbots, and another 40% said that they are interested in chatbot experiences with brands. These numbers show just how prevalent chatbots have become, and consumers’ willingness to interact […]

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02 Apr 2019

5 Tips for Managing a Social Media Crisis

Turn on the news, scroll through Twitter or chat with a friend these days, and you’re likely to hear about yet another brand or individual suffering yet another social media-induced crisis of some kind. It seems that every day, every hour, there’s some other social media disaster. Does this mean that brands are suddenly behaving […]

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01 Apr 2019

3 Skills Every Content Team Needs for 2019 and Beyond

The need for content continues to grow, with many companies now making it an integral part of their digital marketing strategy. In 2018, 53% of businesses invested in content marketing, a significant increase on 2016, where only 36% of businesses were investing in the same. In order to maximize your efforts in this rising deluge, content teams require a blend of […]

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