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Month: May 2019

31 May 2019
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Twitter Launches New ‘News Alerts’​ Feature in India for the 2019 Cricket World Cup

Could Twitter become an essential, real-time news alerts service, in addition to its current, up-to-the-minute feed? That’s what the platform is hoping, with a new test of a push notification process for Indian users which will keep them updated on key happenings from the 2019 Cricket World Cup. As explained by Twitter: “In India, [we] recently launched a push […]

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30 May 2019
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15 Incredible Tools You Never Thought You Needed

There are so many tools at a marketer’s disposal these days. You can find everything under the sun, including project management software, social media dashboards, chatbot builders and so much more. But with so many options, it can get a little overwhelming – to the point that a lot of the best tools can get lost […]

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29 May 2019
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6 Marketing Automation Mistakes to Avoid

Marketing automation is steadily growing, and many companies are taking advantage of its benefits. According to research by Emailmonday, 51% of companies are currently using marketing automation, and more than half (58%) plan to adopt it.    But while marketing automation is reaching mass adoption, the bad news is that there are many automation mistakes people can make. […]

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28 May 2019
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9 Key Steps in Implementing an Effective Social Media Strategy

One of the biggest challenges in implementing an effective social media marketing strategy is time. When I ask people about their social media strategy for their business, I often get responses like:  “Oh yeah we have a Facebook account but we don’t really post on it.” “I think we created an Instagram account last year?” […]

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27 May 2019
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New Research Shows the Average Rates that Influencers Charge for Sponsored Posts

Influencer marketing has become a key digital advertising option in recent times, with the rise of Instagram, in particular, driving increased demand for more specialized content expertise. The reason that Instagram has lead to an increase in demand for influencer services is due to the visual focus of the platform. Effective Instagram content requires a level of understanding […]

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23 May 2019
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LinkedIn Follows Facebook’s Lead with New Ad Transparency Tab on Pages

With political interference on social media becoming an increasingly significant issue, the platforms themselves are working on new tools and options to help users better understand why they’re being targeted with certain ads, who they’re being targeted by and what other campaigns a company may be running. And while Facebook has been the main focus of […]

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21 May 2019
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New Research Shows the Average Rates that Influencers Charge for Sponsored Posts

Influencer marketing has become a key digital advertising option in recent times, with the rise of Instagram, in particular, driving increased demand for more specialized content expertise. The reason that Instagram has lead to an increase in demand for influencer services is due to the visual focus of the platform. Effective Instagram content requires a level of understanding […]

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