Could Twitter become an essential, real-time news alerts service, in addition to its current, up-to-the-minute feed? That’s what the platform is hoping, with a new test of a push notification process for Indian users which will keep them updated on key happenings from the 2019 Cricket World Cup. As explained by Twitter: “In India, [we] recently launched a push […]
There are so many tools at a marketer’s disposal these days. You can find everything under the sun, including project management software, social media dashboards, chatbot builders and so much more. But with so many options, it can get a little overwhelming – to the point that a lot of the best tools can get lost […]
Marketing automation is steadily growing, and many companies are taking advantage of its benefits. According to research by Emailmonday, 51% of companies are currently using marketing automation, and more than half (58%) plan to adopt it. But while marketing automation is reaching mass adoption, the bad news is that there are many automation mistakes people can make. […]
One of the biggest challenges in implementing an effective social media marketing strategy is time. When I ask people about their social media strategy for their business, I often get responses like: “Oh yeah we have a Facebook account but we don’t really post on it.” “I think we created an Instagram account last year?” […]
Influencer marketing has become a key digital advertising option in recent times, with the rise of Instagram, in particular, driving increased demand for more specialized content expertise. The reason that Instagram has lead to an increase in demand for influencer services is due to the visual focus of the platform. Effective Instagram content requires a level of understanding […]
With political interference on social media becoming an increasingly significant issue, the platforms themselves are working on new tools and options to help users better understand why they’re being targeted with certain ads, who they’re being targeted by and what other campaigns a company may be running. And while Facebook has been the main focus of […]
Influencer marketing has become a key digital advertising option in recent times, with the rise of Instagram, in particular, driving increased demand for more specialized content expertise. The reason that Instagram has lead to an increase in demand for influencer services is due to the visual focus of the platform. Effective Instagram content requires a level of understanding […]
Facebook recently announced that it’s tweaking its News Feed algorithm to reward
In yet another chapter of the strange relationship between Twitter and its live-streaming app Periscope,
Determining the right social media platform/s that a business should maintain a