The facts: Facebook is introducing a number of new features to attract more online content creators, some of which resemble tools on rival sites like Amazon’s Twitch, CNet reported. The announcements arrive around a Facebook Creator Day today in Malibu, California, and ahead of the popular five-day VidCon conference for creators, which kicks off Wednesday in […]
Given that LinkedIn is the premier social platform for B2B lead generation, ensuring that you establish third-party credibility – also known as ‘social-proof’ – can be vital to your ultimate success. Two powerful ways you can showcase this third-party credibility on LinkedIn are through endorsements and recommendations, though each comes with its own considerations and […]
Are you looking for ways to get more out of your social media marketing efforts? Want to generate more leads and inquiries via your social posts and presence? The team from Trellis share their tips for a profitable social media marketing strategy in this infographic. Here’s what they cover: General social media stats Social media lead generation […]
There are more than two sides to every story, but the difference between doing social media in-house for a brand and working for an agency seem like two sides that matter a lot to the social media marketing story. Social media marketers have some pretty staunch opinions about which approach – in-house or agency – […]
After reporting that it’s been seeing ‘record levels of engagement‘ over the past year, LinkedIn has this week outlined some of the specific changes that it’s made to its feed distribution algorithm in order to maximize member response, and boost activity among users. LinkedIn was motivated to change its algorithm after finding that its engagement […]
After reporting that it’s been seeing ‘record levels of engagement‘ over the past year, LinkedIn has this week outlined some of the specific changes that it’s made to its feed distribution algorithm in order to maximize member response, and boost activity among users. LinkedIn was motivated to change its algorithm after finding that its engagement […]
When it comes to social media marketing, there’s a lot of misinformation, and a ton of unrealistic expectations set as a result. Luckily, marketers are blessed with a massive amount of data from social media activity, so we can course correct misnomers which may lead to disappointed bosses and upset clients. A recent study conducted by […]