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Month: July 2019

11 Jul 2019

Facebook emulates rivals’​ monetization playbooks to draw more creators

The facts: Facebook is introducing a number of new features to attract more online content creators, some of which resemble tools on rival sites like Amazon’s Twitch, CNet reported. The announcements arrive around a Facebook Creator Day today in Malibu, California, and ahead of the popular five-day VidCon conference for creators, which kicks off Wednesday in […]

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09 Jul 2019

How to Win at the Social Proof Game: LinkedIn Endorsements vs. Recommendations

Given that LinkedIn is the premier social platform for B2B lead generation, ensuring that you establish third-party credibility – also known as ‘social-proof’ – can be vital to your ultimate success. Two powerful ways you can showcase this third-party credibility on LinkedIn are through endorsements and recommendations, though each comes with its own considerations and […]

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08 Jul 2019
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3 Steps to Construct a Lucrative Social Media Strategy for Your Business

Are you looking for ways to get more out of your social media marketing efforts? Want to generate more leads and inquiries via your social posts and presence? The team from Trellis share their tips for a profitable social media marketing strategy in this infographic. Here’s what they cover: General social media stats Social media lead generation […]

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04 Jul 2019
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LinkedIn Has Outlined its Recent Algorithm Updates, Which Focus on Broadening Engagement

After reporting that it’s been seeing ‘record levels of engagement‘ over the past year, LinkedIn has this week outlined some of the specific changes that it’s made to its feed distribution algorithm in order to maximize member response, and boost activity among users. LinkedIn was motivated to change its algorithm after finding that its engagement […]

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02 Jul 2019
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LinkedIn Has Outlined its Recent Algorithm Updates, Which Focus on Broadening Engagement

After reporting that it’s been seeing ‘record levels of engagement‘ over the past year, LinkedIn has this week outlined some of the specific changes that it’s made to its feed distribution algorithm in order to maximize member response, and boost activity among users. LinkedIn was motivated to change its algorithm after finding that its engagement […]

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01 Jul 2019
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8 Social Media Marketing Stats You Shouldn’t Ignore

When it comes to social media marketing, there’s a lot of misinformation, and a ton of unrealistic expectations set as a result. Luckily, marketers are blessed with a massive amount of data from social media activity, so we can course correct misnomers which may lead to disappointed bosses and upset clients. A recent study conducted by […]

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