Month: August 2019

26 Aug 2019

How To Get Medical Marketing That Truly Converts

“Our campaign was great, we reached about 30,000 people and a lot of likes on our #StemCellSeminar campaign on Facebook but the sad part is NO ONE SHOWED UP at the event” Does that sound familiar? I got a call from a client who we have been helping fill his Osteoarthritis and Stem Cell events […]

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22 Aug 2019

Facebook is Removing its Group Chats Feature to Limit Spammers

Facebook has announced that it’s removing the group chat functionality that it launched in October last year, which was designed to facilitate more intimate discussion between group members, separate from post comments. As you can see here, Facebook will remove the function as of August 22nd. The reasons why Facebook has chosen to remove the option are not […]

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20 Aug 2019

Twitter Launches 6-Second Video Ad Bidding, Providing New Options for Video Marketers

Twitter is launching a new video ad option in the form of 6-second video ad bidding, which will see advertisers only charged if and when their video ad is in view for six seconds: As explained by Twitter: “With mobile video consumption at an all-time high, studies show brand impact happens almost instantaneously (within seconds) with video […]

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16 Aug 2019

Facebook Reminds Advertisers and Developers that New Targeting Restrictions Come Into Effect Soon

Back in March, Facebook announced that it would take stronger action against discriminatory ad targeting by removing a range of targeting options in certain business categories in order to stop businesses using its ad tools to limit audiences in an unfair manner. Now, those changes are coming into effect, with The Social Network issuing a reminder for advertisers and developers to make […]

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15 Aug 2019

The Benefits and Challenges of Social Data Tracking [Infographic]

As social media usage continues to grow, it’s logical that more brands would be looking to utilize social platforms for consumer data and insight – and rightfully so. But many businesses still have trouble extracting the right insights from the flood of social media information. For example, 18% of businesses feel that they’re not tracking […]

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