fbpx

Month: August 2019

26 Aug 2019

How To Get Medical Marketing That Truly Converts

“Our campaign was great, we reached about 30,000 people and a lot of likes on our #StemCellSeminar campaign on Facebook but the sad part is NO ONE SHOWED UP at the event” Does that sound familiar? I got a call from a client who we have been helping fill his Osteoarthritis and Stem Cell events […]

Continue Reading
22 Aug 2019

Facebook is Removing its Group Chats Feature to Limit Spammers

Facebook has announced that it’s removing the group chat functionality that it launched in October last year, which was designed to facilitate more intimate discussion between group members, separate from post comments. As you can see here, Facebook will remove the function as of August 22nd. The reasons why Facebook has chosen to remove the option are not […]

Continue Reading
20 Aug 2019

Twitter Launches 6-Second Video Ad Bidding, Providing New Options for Video Marketers

Twitter is launching a new video ad option in the form of 6-second video ad bidding, which will see advertisers only charged if and when their video ad is in view for six seconds: As explained by Twitter: “With mobile video consumption at an all-time high, studies show brand impact happens almost instantaneously (within seconds) with video […]

Continue Reading
17 Aug 2019

Facebook Reminds Advertisers and Developers that New Targeting Restrictions Come Into Effect Soon

Back in March, Facebook announced that it would take stronger action against discriminatory ad targeting by removing a range of targeting options in certain business categories in order to stop businesses using its ad tools to limit audiences in an unfair manner. Now, those changes are coming into effect, with The Social Network issuing a reminder for advertisers and developers to make […]

Continue Reading
16 Aug 2019

Facebook Reminds Advertisers and Developers that New Targeting Restrictions Come Into Effect Soon

Back in March, Facebook announced that it would take stronger action against discriminatory ad targeting by removing a range of targeting options in certain business categories in order to stop businesses using its ad tools to limit audiences in an unfair manner. Now, those changes are coming into effect, with The Social Network issuing a reminder for advertisers and developers to make […]

Continue Reading
15 Aug 2019

The Benefits and Challenges of Social Data Tracking [Infographic]

As social media usage continues to grow, it’s logical that more brands would be looking to utilize social platforms for consumer data and insight – and rightfully so. But many businesses still have trouble extracting the right insights from the flood of social media information. For example, 18% of businesses feel that they’re not tracking […]

Continue Reading
14 Aug 2019

LinkedIn Adds New Audience Insights Through Third-Party Partnerships

Over the past year or so, LinkedIn has been working to develop more insight into the key topics of interests among its user base. This push has included the extra emphasis on the use of hashtags in posts, enabling LinkedIn’s systems to better understand what audience subsets want to see more of, what they’re discussing, and how […]

Continue Reading
13 Aug 2019

How to Create a Social Media Management Plan That Produces Results

If you’re like many business owners, you’re currently using social media with no formal management plan in place. You’re most definitely not alone – most people have been winging it for years when it comes to using social media for business. But winging it has never been a good strategy. It’s simply not realistic to […]

Continue Reading