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Month: October 2019

31 Oct 2019

LinkedIn Engagement Continues to Rise, as Per Microsoft’s Latest Performance Report

A key negative of LinkedIn being taken over by Microsoft back in 2016 was that we lost access to LinkedIn’s regular performance reports, which included detailed insights into member growth and other metrics. Now, we have to settle for smaller updates within LinkedIn’s broader performance reports, which don’t provide the same level of insight, but can still […]

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29 Oct 2019

Social Media Strategies for the C-Suite and Senior Management That Actually Work

When members of the c-suite take the time to establish an active social media presence, the benefits of such can expand far beyond personal branding. Overall, having visible, present senior executives online can generate greater engagement for your company presence, simply because people connect more with other people, as opposed to brand logos. It can be […]

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28 Oct 2019

LinkedIn Adds New Tools for Company Pages, Including Employee Notifications Option

LinkedIn has added some new tools for Company Pages which aim to boost employee engagement on the platform, while also ensuring that your company information is complete. The first element is employee notifications, a new way to let your company employees on LinkedIn know about important business updates or posts, and prompt them to share with their […]

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25 Oct 2019

FTC Rules that Selling Followers and Likes is Illegal, Along with Posting Fake Reviews

This could prompt fake like and engagement sellers to re-think their practices. This week, the FTC has fined Florida businessman German Calas, Jr. $2.5 million over the sale of “fake indicators of social media influence”, while it’s also issued a warning to Sunday Riley, whom the FTC says had written fake reviews of her company’s products on […]

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24 Oct 2019

LinkedIn Launches Events to Facilitate Professional Meet-Ups

After first announcing that it was developing its own events tool in November last year, LinkedIn has now officially launched the option, providing the capacity for members to create and organize event pages, and facilitate in-person meet-ups via the professional social network. As you can see from the video, LinkedIn users will now be able to create […]

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23 Oct 2019

Instagram Tests a New Event ‘Invites’​ Sticker for Stories

Instagram is reportedly testing out another new Stories sticker option, this time aimed at facilitating event participation, with invites via your Story. As you can see in this example, shared by reverse engineering expert Jane Manchun Wong, the new ‘Invites’ sticker would enable you to add details of your upcoming event – including title, date and location – which […]

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22 Oct 2019

4 Key Tips on Hiring For Social Media Roles In 2020

It’ll be 2020 in just a few short months, and the start of a new decade in the social media landscape. Over the last 10 years, social platforms have become increasingly more sophisticated, and the role of the social media professional – whether that’s a manager, associate, or freelancer – has also evolved to become more creative, […]

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21 Oct 2019

Zuckerberg’s Attempt to Clarify Facebook’s Stance on Political Ads Leaves Much to be Desired

Facebook CEO Mark Zuckerberg this week presented an impassioned speech about his views on the role that social media is now playing in society – and in particular, how Facebook, and other platforms, are influencing political outcomes, and if/what they should do about it. Facebook has come under intense scrutiny in recent weeks over its decision to exempt political […]

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19 Oct 2019

OPINION Zuckerberg’s Attempt to Clarify Facebook’s Stance on Political Ads Leaves Much to be Desired

Facebook CEO Mark Zuckerberg this week presented an impassioned speech about his views on the role that social media is now playing in society – and in particular, how Facebook, and other platforms, are influencing political outcomes, and if/what they should do about it. Facebook has come under intense scrutiny in recent weeks over its decision to exempt political […]

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15 Oct 2019

Twitter Launches New App for Mac, Using Catalina OS

‘This will be welcome news to Mac fans. Twitter has this week announced that its latest version of the Twitter app for Mac, built on macOS Catalina, is now available in the app store. Twitter first previewed its revamped Mac app back in June, which, as noted, has been enabled with improved tools and options based on Catalina. Twitter […]

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