2019 was another year for massive content creation at DigitalMarketer. From our products to our Facebook and YouTube channels, we’re creating video content on different platforms, in different mediums, each and every day. But… we tend to goof… a lot. And with the year coming to a close, we thought we’d take a look back at all our […]
Marketing is a skill. And like any skill, it takes effort to learn and master. But what’s the best way to do that? You could simply learn by doing. Get out there and start trying things—running ads, testing sales pages, and so on. Over time you’ll gradually start to discover what works and what doesn’t. […]
Did you know that most shoppers search Google before buying anything? This means that even after investing time and money into your brand awareness, those shoppers your ads caught on social media will Google your brand name or your product name to research it before buying from you. This also means that your branded search engine results […]
An overview of some of next year’s top healthcare marketing trends, including some common pitfalls to evade As marketers specializing in healthcare, we’re dedicated to identifying and anticipating trends that will affect the work we do every day. With the state of digital marketing changing so rapidly, it’s important as healthcare marketers to constantly adapt […]
The year is 2020 – I’m a new patient, looking for a provider, undergoing information overload: what services are offered, what is the cost of those services, what is the provider’s reputation? In a sea of differentiators, what incites the choosing of a provider, and what can you do to make your practice stand out […]
As we near the end of the year, it is again time to go to the crystal ball and issue predictions for what the year 2020 holds in store for health care. This year, I consulted three well-known Venice Beach astrologers, two reputed Chakra healers, and an old Ouija board to arrive at 10 predictions […]
Most practices understand they must have a healthcare marketing strategy in place to attract and retain patients. In between a busy patient schedule and running a business, it can be hard to find the time to revisit your strategy. But just as the healthcare industry and patient expectations evolve, so do the best ideas for […]
The primary function of dental marketing and advertising is to acquire and retain new patients and prospects. Dental marketing has several main outcomes, making the phone ring and new appointment scheduling. These outcomes are typically delivered from a well planned digital marketing campaign including; dental SEO, content marketing, facebook ads, google ads and having an […]
Orthopedic marketing refers to the marketing strategies orthopedic surgeons and orthopedic providers, and practices use to attract new patients and increase awareness of their orthopedic surgery or orthopedic and sports medicine business. Orthopedic marketing has evolved almost 100% to digital marketing. Everyone knows that smartphones have revolutionized the way we do… well, just about everything, including the […]
Plastic surgery marketing refers to the marketing strategies plastic and cosmetic surgery providers, and practices use to attract new patients and increase awareness of their plastic surgery or cosmetic surgery business. Plastic surgery marketing has evolved almost 100% to digital marketing. People are increasingly turning to plastic surgeons to enhance or augment a wide array […]