04 Jan 2020

What is Experience Marketing?

Experience marketing, also referred to as “experiential marketing,” is a strategy that uses in-person events to promote products. Take pop-up shops or Apple’s legendary keynote, for example. Each of these events is experience marketing at work. They are designed to allow prospects to familiarize themselves with a product before purchasing it. A makeup or sneaker […]

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27 Dec 2019

DigitalMarketer Bloopers & Hilarious Outtakes of 2019

2019 was another year for massive content creation at DigitalMarketer. From our products to our Facebook and YouTube channels, we’re creating video content on different platforms, in different mediums, each and every day. But… we tend to goof… a lot. And with the year coming to a close, we thought we’d take a look back at all our […]

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26 Dec 2019

Do You Really Need Formal Marketing Training?

Marketing is a skill. And like any skill, it takes effort to learn and master. But what’s the best way to do that? You could simply learn by doing. Get out there and start trying things—running ads, testing sales pages, and so on. Over time you’ll gradually start to discover what works and what doesn’t. […]

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21 Dec 2019

How to Dominate Your Branded Search in Google

Did you know that most shoppers search Google before buying anything? This means that even after investing time and money into your brand awareness, those shoppers your ads caught on social media will Google your brand name or your product name to research it before buying from you. This also means that your branded search engine results […]

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