Personalized marketing is creating a specific experience for individual users. While in the past marketers have been creating specific experiences for a group of users (think of basic retargeting ads or landing page copy), the digital landscape is maturing. Great marketing will no longer mean choosing a lookalike audience on Facebook and hoping for the best. It […]
Let’s face it. It’s still hard to measure marketing. In fact, it may be harder to measure now than it was 20 years ago simply because there are so many marketing channels today. We still have the old stand by’s: print, radio and TV. But add to that the 100’s if not 1000’s of channels […]
Experience marketing, also referred to as “experiential marketing,” is a strategy that uses in-person events to promote products. Take pop-up shops or Apple’s legendary keynote, for example. Each of these events is experience marketing at work. They are designed to allow prospects to familiarize themselves with a product before purchasing it. A makeup or sneaker […]
2019 was another year for massive content creation at DigitalMarketer. From our products to our Facebook and YouTube channels, we’re creating video content on different platforms, in different mediums, each and every day. But… we tend to goof… a lot. And with the year coming to a close, we thought we’d take a look back at all our […]
Marketing is a skill. And like any skill, it takes effort to learn and master. But what’s the best way to do that? You could simply learn by doing. Get out there and start trying things—running ads, testing sales pages, and so on. Over time you’ll gradually start to discover what works and what doesn’t. […]