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Category: Blog

07 Jan 2019

Facebook Brings Watch to Desktop and Facebook Lite, Expands Ad Breaks

It’s still too early to say whether Facebook’s video play Watch will actually become a success. Early reports have indicated that Watch is not gaining significant traction, and this week, Facebook has released its own usage data, which highlights both the potential and challenges ahead for the platform. But it’s interesting to see how Facebook has worded the release: […]

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04 Jan 2019

4 Ways to Optimize Social Ad Delivery

Social media advertising is the most cost-effective way to reach a targeted group of consumers – with the right strategy, social advertising can win you new customers, generate top-of-the-funnel awareness, and re-engage consumers at a very high rate. However, things don’t always function as they should when it comes to social ads. Due to ad […]

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03 Jan 2019

LinkedIn Improves Help Listings by Adding Contextual Prompts

LinkedIn has updated its Help Center tools to make them more contextually relevant, enabling users to connect with the right assistance faster and without having to go into a separate section of the platform. As explained by LinkedIn: “Despite having a wealth of customized [Help Center] content, members are still faced with a problem when they need help: […]

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02 Jan 2019

7 Top Content Marketing Trends You Can’t Ignore in 2019

It’s time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, and it becomes even […]

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19 Dec 2018

5 Social Media Trends to Watch in 2019

As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the new year. And I hope that somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. Gone are the days when […]

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18 Dec 2018

5 Common Digital Marketing Mistakes (and How to Avoid Them)

As we head into 2019, it’s time to re-assess your digital marketing strategies, and ensure your approach is both up to date and relevant for your business. On top of that, it’s worth also assessing whether you’re on the right track at all – too often, marketers make some key, fundamental errors in their approach […]

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14 Dec 2018

9 of the Biggest Social Media Monitoring Mistakes (and How to Avoid Them)

With social media usage still growing, and more and more discussions happening online every day, monitoring your digital presence is becoming increasingly important. Basic social media monitoring, which should be an essential practice, in itself isn’t very difficult, but there are quite a few basic errors and slip-ups you can make which can see you miss […]

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