Category: Uncategorized

12 Mar 2019

Facebook Releases New Guide on Effective Digital Marketing Test Processes

In order to maximize your social media marketing process, you need to conduct tests. You can’t know what your audience responds best to without trying different content formats, for example, you can’t know the best times to post to reach your specific target market, or the best image types and hashtags, without experimenting to see […]

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08 Mar 2019

A List of Must-haves for an Effective Digital Marketing Strategy

A few tips when kept in mind can help you create a foolproof digital marketing plan that is tailored for your brand and business Since the advent of the Internet, organizations have slowly understood the importance of advertising their product or services on digital platforms. The rise of digital marketing has a lot to do […]

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07 Mar 2019

7 Ways to Generate More Social Media Traffic in 2019

Want more social media buzz for your brand or business?  Here are my seven best tips for generating more social engagement, and traffic, in 2019. 1. Install a Facebook Customer Chatbot You know those customer chat widgets that pop up on the bottom of a website? You can take them to the next level with […]

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06 Mar 2019

3 Ways to Grow Your Social Media Agency in a Crowded Market

The barrier to entry for starting a social media agency or consultancy is so low that thousands of new businesses are springing up every year. All you really need to get started is a laptop, an internet connection, and the right attitude – but with so many agencies setting up every month, how can you […]

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04 Mar 2019

Is Content Marketing Advertising?

This seems like a simple question to answer, right? But the answer boils down to who you ask and how you define content marketing. Zara Curtis, Director of Content for IAG, says, “no” content marketing is not advertising. Okay, fair enough – after all, the phrase has the word “marketing”, in it so it can’t […]

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28 Feb 2019

LinkedIn Expands Rollout of ‘What People Are Talking About’​ Trending News Section

You may have noticed a new section like this popping up to the right of your LinkedIn desktop feed: As you can see in the screenshot (provided by Anna Slingo), the new option showcases trending content as it happens, highlighting the key conversation points on LinkedIn at any given moment (curated by LinkedIn’s editorial team). The […]

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27 Feb 2019

How to Create a Social Media Content Strategy

Content is the heart of any social media strategy – neglecting to create valuable and engaging social media content will leave you extremely frustrated with your results. And while creating a social media content strategy isn’t rocket science, many brands miss the mark, and fail to deliver on what users are seeking from companies when […]

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25 Feb 2019

LinkedIn Launches its Own Variation of Live-Streaming Called ‘LinkedIn Live’​

LinkedIn is not known for its speed of innovation, but after launching stickers and frames for video last March, and testing its own variation of Stories more recently, the professional social network is now taking on another social innovation by adding its own live-streaming option.  As reported by TechCrunch, LinkedIn’s new live video tool – called ‘LinkedIn Live’ – will provide […]

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22 Feb 2019

A Complete Guide to Using Infographics for Lead Generation [Infographic]

The visual nature of infographics lends itself to fast-moving social feeds – elements can be clipped out and used as teasers, complex information can be condensed into more engaging, shareable formats and stats and tips and be included within a single flow, as opposed to being buried in a pages long report. And in addition […]

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21 Feb 2019

Using Excel’s Facebook Ads Manager to Transform Your Ad Reporting

You’ve just launched a new Facebook ad campaign and it all seems to be running smoothly. The only issue is that you have 7 other ad campaigns running and you need to keep an eye on your progress and make sure you aren’t going over your budget. Here’s when Facebook Ads Manager for Excel swoops in to […]

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