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Category: Uncategorized

21 Dec 2019

How to Dominate Your Branded Search in Google

Did you know that most shoppers search Google before buying anything? This means that even after investing time and money into your brand awareness, those shoppers your ads caught on social media will Google your brand name or your product name to research it before buying from you. This also means that your branded search engine results […]

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19 Dec 2019

10 Healthcare Marketing Mistakes to Avoid in 2020

An overview of some of next year’s top healthcare marketing trends, including some common pitfalls to evade As marketers specializing in healthcare, we’re dedicated to identifying and anticipating trends that will affect the work we do every day. With the state of digital marketing changing so rapidly, it’s important as healthcare marketers to constantly adapt […]

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19 Dec 2019

Top Healthcare Marketing Tips for 2020

The year is 2020 –  I’m a new patient, looking for a provider, undergoing information overload: what services are offered, what is the cost of those services, what is the provider’s reputation? In a sea of differentiators, what incites the choosing of a provider, and what can you do to make your practice stand out […]

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19 Dec 2019

Top 10 Health Care Industry Predictions For The Year 2020

As we near the end of the year, it is again time to go to the crystal ball and issue predictions for what the year 2020 holds in store for health care. This year, I consulted three well-known Venice Beach astrologers, two reputed Chakra healers, and an old Ouija board to arrive at 10 predictions […]

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19 Dec 2019

2020 healthcare marketing trends for independent practices

Most practices understand they must have a healthcare marketing strategy in place to attract and retain patients. In between a busy patient schedule and running a business, it can be hard to find the time to revisit your strategy. But just as the healthcare industry and patient expectations evolve, so do the best ideas for […]

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18 Dec 2019

10 Dental Marketing Tactics to Grow Your Practice

The primary function of dental marketing and advertising is to acquire and retain new patients and prospects. Dental marketing has several main outcomes, making the phone ring and new appointment scheduling. These outcomes are typically delivered from a well planned digital marketing campaign including; dental SEO, content marketing, facebook ads, google ads and having an […]

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18 Dec 2019

11 Smart Orthopedic Marketing Tactics for 2020

Orthopedic marketing refers to the marketing strategies orthopedic surgeons and orthopedic providers, and practices use to attract new patients and increase awareness of their orthopedic surgery or orthopedic and sports medicine business. Orthopedic marketing has evolved almost 100% to digital marketing. Everyone knows that smartphones have revolutionized the way we do… well, just about everything, including the […]

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17 Dec 2019

26 Plastic Surgery Marketing Tactics to Grow Your Practice

Plastic surgery marketing refers to the marketing strategies plastic and cosmetic surgery providers, and practices use to attract new patients and increase awareness of their plastic surgery or cosmetic surgery business. Plastic surgery marketing has evolved almost 100% to digital marketing. People are increasingly turning to plastic surgeons to enhance or augment a wide array […]

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17 Dec 2019

Healthcare Digital Marketing Strategy for 2020

Healthcare digital marketing can be difficult. There’s really no way to deny that. Just as the healthcare industry evolves, so does the marketing industry. Healthcare professionals have to be two steps ahead in order to compete with the medical marketing tactics of today’s society. Healthcare Digital Marketing Definition Healthcare marketing is the process of creating […]

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17 Dec 2019

Everything You Ever Needed to Know About Content Marketing

Call us biased, but content marketing rocks. For businesses: Content marketing is a powerful strategy for building and engaging an audience of future customers. In fact, we’d even say that content marketing is downright essential for most companies today. For marketers: Content marketing is a rewarding and fast-growing career path. You get to dive into interesting […]

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