FTC Rules that Selling Followers and Likes is Illegal, Along with Posting Fake Reviews
This could prompt fake like and engagement sellers to re-think their practices.
This week, the FTC has fined Florida businessman German Calas, Jr. $2.5 million over the sale of “fake indicators of social media influence”, while it’s also issued a warning to Sunday Riley, whom the FTC says had written fake reviews of her company’s products on Sephora’s website, and had also ordered her employees to do the same.
Both cases could have significant implications for the broader digital marketplace. In the first, Calas, who had been in charge of a company called Devumi, has been handed a significant fine in what could prove to be a benchmark case for online fake sellers.
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